architettura-per-uffici-campus-reggio-emilia-mid

MID

The first business campus designed around urban values: landscape and public space. In contrast to the traditional business park model — mono-functional, with a central void of contemplative greenery — the project proposes an innovative model: an Urban Business Campus, a new district with a functional mix, integrated with green spaces and open to the city.

Data

Client Rosa Real Estate
Location Reggio Emilia
Program Terziario, Ricettivo, Servizi
Year 2025
Status Progetto di Concorso
GFA 29.700 mq
Plot Area 43.900 mq
progettazione-uffici-campus-reggio-emilia-mid
progettazione-del-paesaggio-campus-reggio-emilia-mid

The topographic podium system plays a key role in defining both the landscape and visual corridors, generating a series of significant spatial perspectives. It minimizes excavation by accommodating all parking levels above the groundwater table. Atop the podium, private terraces serve the office spaces overlooking
the public realm. From these terraces emerge the office towers, articulated
in two typologies of 4 and 8 storeys respectively.

studio-di-architettura-milano-campus-mid
concorsi-di-architettura-campus-reggio-emilia-mid

The two tower typologies are based on a 1.35 × 1.35 m grid module, optimized for space planning and maximum flexibility of use, easily accommodating open-plan layouts, cellular offices, or meeting rooms. The centrally located core, equipped with dual access, allows the floorplate to be divided between two tenants. All services are concentrated within the core, ensuring high efficiency between usable and support spaces.

urban-park-campus-reggio-emilia-mid
architettura-per-uffici-progetto-mid-reggio-emilia

One of the main challenges of large-scale office developments is the creation of desolate, underused areas where people go exclusively to work. Embracing a contemporary vision of work and aiming to contribute to the creation of
a meaningful place within the territory, the project proposes a strongly urban model of Innovation District — one that successfully reinterprets the spaces and dynamics of the consolidated city within its fabric.

rigenerazione-urbana-campus-reggio-emilia-mid copia

The landscape is structured on two levels. The urban landscape features public spaces defined by tree-lined paths, planted beds with seating, and water elements that shape plazas and pedestrian avenues. The perimeter landscape consists of a system of green hills, designed in a naturalistic, woodland-like manner, which encloses the site and hosts areas for fitness, walking, and contemplation. The result is a layered system that embraces the campus, creating a green buffer zone.

progetto-verde-urbano-campus-reggio-emilia-mid
progettazione-urbanistica-campus-reggio-emilia-mid
masterplanning-campus-reggio-emilia-mid